El Clásico

LALIGA

Hilton requested a visually compelling brand identity and tone of voice for Piebird, an American restaurant and bar concept exclusive to DoubleTree. We developed a whimsical character, Birdie, inspired by the ceramic piebird, to bring personality and playfulness to the brand. The tone of voice is warm, authentic, and engaging — designed to evoke the feeling of gathering around the kitchen table with close friends and family.

COLLABORATORS

Role: Designer

Studio: MA’AM
Creative Director: Kristina C. Unker
Design Director: Sanja Planinic

Hilton requested a visually compelling brand identity and tone of voice for Piebird, an American restaurant and bar concept exclusive to DoubleTree. We developed a whimsical character, Birdie, inspired by the ceramic piebird, to bring personality and playfulness to the brand. The tone of voice is warm, authentic, and engaging — designed to evoke the feeling of gathering around the kitchen table with close friends and family.